By John Strachan, Claire Nally (auth.)

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Extra info for Advertising, Literature and Print Culture in Ireland, 1891–1922

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MADE IN IRELAND – BY IRISHMEN’) and An Cló-Cumann (‘Printing in Irish by Irishmen on Irish-Made Paper’), which described itself as ‘The First Printing Company started in Ireland on Real Irish Ireland lines’. Irish goods, all might agree, were superior to the works of foreign manufacturers and, instead of being endlessly desirous of foreign goods from London or Paris, the Irish consumer was now assumed to prioritise the goods of Erin’s isle. Advertisers appealed to national sentiment as never before, both in explicitly Irish brand names and in a predictable paraphernalia of Irishness in such nomenclature as the Blarney Brand Old Irish Whiskey, Emerald Gem Cigarettes, O’Connell’s Dublin Ale, Hibernian Manures and Keltic soap, alongside, inevitably, shamrock this, shamrock that and, indeed, shamrock the other.

Riordan, lists some of the writs, warnings and prosecutions issued by the association in its early years. These are some of dozens: A Northampton firm were detected by us selling boots which were branded with the title ‘Ould Erin’. On our giving them the option of discontinuing this misleading practice or fighting the matter in the courts they chose the former alternative. A Birmingham firm gave us an undertaking to discontinue advertising as ‘Irish’ Dry Ginger Ale, a mineral water made by them in England.

MADE IN IRELAND – BY IRISHMEN’) and An Cló-Cumann (‘Printing in Irish by Irishmen on Irish-Made Paper’), which described itself as ‘The First Printing Company started in Ireland on Real Irish Ireland lines’. Irish goods, all might agree, were superior to the works of foreign manufacturers and, instead of being endlessly desirous of foreign goods from London or Paris, the Irish consumer was now assumed to prioritise the goods of Erin’s isle. Advertisers appealed to national sentiment as never before, both in explicitly Irish brand names and in a predictable paraphernalia of Irishness in such nomenclature as the Blarney Brand Old Irish Whiskey, Emerald Gem Cigarettes, O’Connell’s Dublin Ale, Hibernian Manures and Keltic soap, alongside, inevitably, shamrock this, shamrock that and, indeed, shamrock the other.

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