By David Miller

--Uncovers the key heritage of the PR industry-- This publication charts the relentless upward push of the general public kinfolk and the way it has remodeled our society. Revealing the roots of the PR stream within the years top as much as the 1st international conflict, it sh

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A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

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Additional resources for A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

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There is, he says, ‘no such thing as story-free markets’. If you don’t believe him you are possibly a victim of the ‘facts and figures myth’ which is ‘quite popular with scholars’. In reality, says Kocks, there are only varying stories. 67 For Kocks, corporate governance is simply a case of ‘keeping up appearances’. The most important rule is ‘don’t get caught’. The PR industry has trouble with shoot from the lip practitioners like Kocks and often tries to find ways to show that they are an unethical minority.

The judge bemoaned the fact that his house had been bombed by German Zeppelins and that he had narrowly escaped with his life. 88 Hall was one of those men ‘who never made the mistake of confusing patriotism with loyalty to elected governments’. He was closely involved in the capture of Roger Casement in Tralee Bay two days before the Easter rising in Ireland. Hall ensured that Casement was not put into the hands of Dublin Castle (headed by the despised liberal, Birrell) but transferred directly to London where Hall, and his friend Basil Thomson, the head of Special Branch, personally interrogated him.

During this period, an estimated 35,000 people ‘disappeared’. Some of the torture techniques used included el submarino (holding a person’s head under water or excrement until near drowning), la picana (an electric prod applied to the most sensitive parts of the body), or rape. Little wonder the junta of General Videla needed some perception management magic from B-M, who themselves benefited from a steady stream of business working for various dictators and authoritarian regimes. 56 This kind of work is not simply done by a ‘few bad apples’.

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