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A Century of Spin: How Public Relations Became the Cutting by David Miller

By David Miller

--Uncovers the key heritage of the PR industry-- This booklet charts the relentless upward push of the general public family members and the way it has remodeled our society. Revealing the roots of the PR circulate within the years best as much as the 1st global struggle, it sh

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A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

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Extra resources for A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

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The key moment which saved the day for the corporations in the 1920s was the pioneering of techniques for strike-breaking which welded the new propaganda techniques together with intimidation, harassment and violence. The decisive period was 1919–21. In 1919 more than 4 million workers were involved in industrial disputes, four times the number in the previous year. Beginning in 1919 almost 400,000 miners went on strike, sparking one of the longest-running industrial disputes in the US which resulted in the destruction of the miners’ unions.

22 The National Association of Manufacturers was created in 1895. 23 Its activities included hiring an employee of the House of Representatives as a spy; making campaign contributions to sympathetic Congressional candidates; creating a front group called the Workingmen’s Protective Association to campaign for Republican candidates; paying operatives to waylay Congressmen on the way to the chamber so they would miss important votes; marshalling a disguised propaganda campaign through newspaper syndicates; distributing significant amounts of propaganda to schools, colleges and civil society organisations.

On the one hand it will deny and divert and dissemble. On the other, sometimes PR people will blurt out the truth. Often this will be in convivial settings where they imagine they are among friends. But sometimes purveyors of the corporate line seem to have a constitutional need to tell the truth about what they do and then to try to justify it. Miller 01 chap01 25 23/10/07 16:25:51 26 A Century of Spin MONEY TALKS Picture the scene, in the small Swiss town of Lucerne, overlooking the lake around which the town was constructed.

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