Forim@ge Books > 2017 > August

Interne Markenführung: Theoretisches Konzept und by Rico Piehler

By Rico Piehler

Rico Piehler entwickelt ein integratives Modell der internen Markenführung, das theoretisch fundiert, ganzheitlich, praktisch anwendbar und hinsichtlich zentraler Zielgrößen (Markenwissen - model dedication - model Citizenship habit) sowie ausgewählter Determinanten in einem ersten Schritt empirisch validiert ist.

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Consuming History: Historians and Heritage in Contemporary by Jerome de Groot

By Jerome de Groot

Non-academic background – ‘public history’ – is a posh, dynamic entity which affects at the well known knowing of the earlier in any respect degrees.

In Consuming History, Jerome de Groot examines how society consumes heritage and the way a analyzing of this intake will help us comprehend pop culture and problems with illustration. This e-book analyzes quite a lot of cultural entities – from computing device video games to sunlight hours tv, from blockbuster fictional narratives similar to Da Vinci Code to DNA genealogical instruments – to research how background works in modern pop culture.

Jerome de Groot probes how museums have answered to the background debate and how within which new applied sciences have led to a shift in entry to background, from game enjoying to net family tree. He discusses the customarily conflicted dating among ‘public’ and educational heritage, and increases vital questions on the speculation and perform of heritage as a self-discipline.

Whilst in most cases focussing at the united kingdom, the e-book additionally compares the reports of the us, France and Germany. Consuming History is a vital and fascinating research of the social intake of background and provides an important course during the debates for readers attracted to background, cultural stories and the media.

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The A to Z of the Eisenhower Era (A to Z Guides) by Burton I. Kaufman, Diane Kaufman

By Burton I. Kaufman, Diane Kaufman

U.S. military normal Dwight D. Eisenhower first entered into the general public eye in the course of international conflict II because the perfect Commander of the Allied Forces in Europe. In 1952, he used to be elected because the thirty fourth President of the U.S. and served phrases. in the course of these phrases he oversaw the cease-fire of the Korean struggle, stored up the strain at the Soviet Union in the course of the chilly battle, made nuclear guns a better safety precedence, introduced the gap Race, enlarged the Social safety application, and commenced the Interstate road procedure. The A to Z of the Eisenhower period examines major members, businesses, and occasions in American political, fiscal, social, and cultural heritage in this period in American heritage. as well as the loads of cross-referenced dictionary entries on politics, economics, international relations, literature, technological know-how, activities, and pop culture, a chronology, introductory essay, and a number of other appendixes also are integrated during this precious reference.

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Measuring Electronic Word-of-Mouth Effectiveness: Developing by Wolfgang Weitzl

By Wolfgang Weitzl

Wolfgang Weitzl introduces a singular viewpoint for measuring buyer belief in eWOM by way of making use of a inflexible scale improvement procedure. In doing so, the learn goals to set new methodical criteria for constructing trustworthy, legitimate and viable learn tools. most significantly, even though, the examine bargains worthwhile insights into the character and function of consumer-initiated vs. marketer-initiated on-line conversation in an intercultural context via engaging in a sequence of qualitative and quantitative surveys utilizing samples from 3 countries.

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Joe Girard's 13 Essential Rules of Selling: How to Be a Top by Joe Girard

By Joe Girard

The World's maximum Salesman unearths the thoughts of His fantastic Success

This most recent ebook from revenues phenomenon JOE GIRARD--The thirteen crucial principles of Selling--provides all of the ammunition you want to achieve an economic system the place budgets are being slashed and choice makers are scared to spend.

Named the offi cial world's maximum salesman by way of Guinness global documents, Girard covers every thing from protecting a good angle and staying equipped to dressing effectively, telling the reality, and making clients' wishes and desires precedence one.

WHY JOE GIRARD IS number 1 . . . quite a few RAVES:

"Fantastic! The auditorium was once jam-packed. They have been sitting within the aisle! . . . Inspirational!" -- Harvard company School

"It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting ebook will empower you to turn into tomorrow's entrepreneurial legend." -- Warren E. Avis, founder, Avis Rent-A-Car

"[Girard is] the consummate salesman!" -- Forbes

"Girard captures the essence of emerging to the head in any recreation: Set bold objectives and visualize luck, work flat out, persevere, and keep on with your principles." -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc.

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Mathematikunterricht in der Sekundarstufe II: Band 3: by Prof. Dr. Uwe-Peter Tietze, PD Dr. Manfred Klika, Dr. Hans

By Prof. Dr. Uwe-Peter Tietze, PD Dr. Manfred Klika, Dr. Hans Wolpers (auth.), Prof. Dr. Uwe-Peter Tietze, PD Dr. Manfred Klika, Dr. Hans Wolpers (eds.)

Der dritte und letzte Band des Werkes "Mathematikunterricht in der Sekundarstufe II" widmet sich dem Stochastikunterricht in zweierlei Hinsicht: Zum einen beleuchtet er in konzentrierter shape den fachlichen Hintergrund, zum anderen präsentiert er einen nahezu vollständigen Überblick über didaktische Ansätze und Analysen zu diesem Thema. Dabei nimmt neben den innermathematischen Grundlagen die Haltung der Anwendungs- und Problemorientierung der Stochastik gegenüber einen wichtigen Platz ein, ganz wie es der modernen Sicht von Mathematik (und ihrem Unterricht) entspricht. Querverbindungen zur research und Linearen Algebra werden aufgezeigt und können helfen, die isolierte Stellung der Stochastik innerhalb der Schulmathematik aufzubrechen.
Viele angeführte Beispiele bzw. Aufgaben sollen das Verständnis des Textes erleichtern und zur Weiterarbeit einladen. Insgesamt kann das Buch sowohl als Ausgangspunkt für einschlägige didaktische Veranstaltungen in der Lehramtsausbildung dienen als auch Anregungen für den konkreten Unterricht (Grund- und Leistungskurs) liefern. Dazu wird der inhaltliche Bogen von den Schwierigkeiten bei der Entwicklung stochastischen Denkens bis zu Hinweisen auf mögliche Vertiefungen für besonders an der Stochastik Interessierte (die z. B. eine Facharbeit aus diesem Themengebiet verfassen wollen) gespannt.

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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail by Mal Warwick

By Mal Warwick

Fundraising specialists comprehend that winning unsolicited mail calls for a continuing look for advancements in reproduction, package deal codecs, and lists via trial-and-error checking out. there's no doubt that testing—when performed correctly—can increase more cash on your association. In trying out, trying out, 1,2,3 junk mail and fundraising professional Mal Warwick indicates how the cumulative worth of considerate, systematic trying out may help your company achieve its unsolicited mail fundraising objectives. This reader-friendly advisor will take you thru each one part of the clinical means of researching your organization's perfect mixture of junk mail provide, package deal, and postage. Like Warwick's different, largely quoted books on fundraising, trying out, trying out, 1,2,3 is predicated on an abundance of real-world examples drawn from his greater than twenty years of expertise in direct mail.Read a Charity Channel review:http://www.charitychannel.com/publish/templates/?a=38

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Mathematik für Wirtschaftswissenschaftler by Volker Nollau (auth.)

By Volker Nollau (auth.)

Inhalt und Aufbau dieses einführenden Lehrbuches orientieren sich an der Anwendung mathematischer Sachverhalte und Methoden in den modernenWirtschaftswissenschaften. Der Leser wird in die Lage versetzt, den mathematischen Hintergrund zu erfassen, den alle quantitativen Methoden innerhalb der Wirtschaftswissenschaften besitzen. Die vierte Auflage erfuhr einige Erweiterungen, insbesondere zur Finanzmathematik, sowie weitere Aktualisierungen und Verbesserungen.

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